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  • Refused


One of my main customers RSW – a transport company – in the time had a logotype I was always unhappy with. I mean, I found a way to manage that, see my work under Corporate, Traffic and Maps. 

But from the early days I reflected a lot for a new CI or CD. For years I had only small ideas – but then it made click! and I had it alreadyfinished in my head. A redesigned name plus the latin word for »all people« , logo, a slogan, a corporate design.

I am still very proud of my work.

The heartbreaking is, that they did not share my enthusiasm and tooke a worst one. Few years later I lost them completely which was a shame.

But I would do this again in the same design, with the same slogan etc. At the bottom you see one of the unsatisfying ideas of 1995.